New Online Video Teaches Personal Fitness Trainers and Coaches How to Gain Media Exposure and Handle Fitness Business Interviews
A new online interview focuses on giving good media interviews in the fitness business. It also discusses exposure, building a brand and taking advantage of media opportunities.

RANCHO SANTA MARGARITA, CA, February 05, 2012 /24-7PressRelease/ -- Media exposure for a fitness business can enhance reputation, increase business and provide free advertising for personal trainers and fitness business owners. The key is gaining exposure first and then using that opportunity to focus on the positive in the fitness industry.

In a new online interview, John Spencer Ellis, the founder of John Spencer Ellis Enterprises, a fitness and personal development solutions company, talks with fitness media interview expert Erik Rokeach about how to make the most of every media and interview opportunity for those in the fitness and personal training business.

In the free online video, Ellis and Rokeach talk about ways to get more media opportunities that can be used to grow a fitness business and brand as well as things to avoid in interviews. The duo also encourages personal trainers, coaches and other fitness pros to be willing to take chances and to not be so afraid of failure.

"Gaining media exposure for your coaching, fitness, personal training or wellness business is a great opportunity, but you must do it right!" said Ellis. "We get a lot of requests about successful media outreach in the fitness industry, so Erik and I wanted to put together this how-to guide to getting media interviews and then successfully growing your business with them."

In particular, Rokeach and Ellis discuss the necessity of having a unique hook or angle for the media interview, the importance of cadence and tone for TV or Internet interviews, authenticity and energy, making a few key points, strategic pauses, modeling, pacing and timing, and much more.

"Everybody's got something to share or to teach," Rokeach added, while also encouraging a focus on connection and modeling the person who's interviewing to build overall rapport.

Press Release Contact Information:

John Ellis
NESTA
CEO
30245 Tomas
Rancho Santa Margarita, CA
USA 92688
Voice: 949 589 9166
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